The Importance of Creative Design For Mobile App User Experience

Just this spring, Apple revealed that more than 25 billion apps have been downloaded from its App Store. Add to that the 10 billion Android Market downloads announced at the end of 2011, and you’re looking at more than 35 billion apps downloaded cumulatively across both platforms. Clearly, consumers love their smartphones and the mobile apps they can get on them – but they can’t love all the apps.