Unifying Developer Registration: Windows and Windows Phone

Over the last month, we’ve brought the Windows Store and the Windows Phone Store together into a single marketing and operations team to deliver a better experience for developers, end users and partners. Our focus remains to improve the way we help you reach new users and better monetize your apps, all while reducing friction and cost. Today we are making a set of changes that will simplify doing business with us. I’m pleased to announce a unified registration experience for both Windows Store and Windows Phone developers, available at a lower cost. As a result of these changes, Windows Store developers are now also Windows Phone developers, and Windows Phone developers are also Windows Store developers. Welcome all!